“A stylist is only as good as the hair they work with & our hair is only as good as the stylist who works with it”- Founder & CEO, Dafina Smith

Founded in 2019 by Dafina Smith, Covet & Mane is the world’s first line of customizable hand-tied hair extensions.

With over a decade of experience in the hair extension industry, Dafina recognized its flaws with hard-to-use products paired with improperly trained hair stylists.

Dafina saw the importance of experienced artists representing Covet & Mane, leading her to launch the brand with the ultimate goal of creating luxury hair extensions for exclusive stylists.

Knowing the transformational power hand-tied hair extensions can have in the hands of the right artist, we meticulously evaluate each Covet & Mane stylist to ensure they are experts in their craft and provide their clients with an elevated experience.

We want to help you achieve the hair of your dreams – so we created The Coveted so you can find a trusted Covet & Mane stylist near you.

Hand-tied hair extensions are an investment, and at The Coveted, we want you to be able to protect your investment and extend the life of your hair extensions with products in which our expert stylists have given their stamp of approval.

The Coveted is the premier destination for high-quality hair care products across a wide range of brands, and your one stop-stop-shop for professional advice on your hair care needs.

Designed with your hair extensions in mind, all of our products are made to enhance your hair, whether it’s dry, damaged, or color treated.

Ask your Covet & Mane stylist for recommendations on the right products for your hair extensions and shop them directly on The Coveted website.


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