In this video, we’ll delve into Covet & Mane Stylist Amanda Ozard’s strategies as she uncovers proven methods for acquiring new clients, conducting effective consultations, and optimizing your business structure for a thriving extension services journey.
Leverage your client relationships: While various methods exist for client acquisition, our it’s important to tap into your existing client base. Rather than a hard sell, seamlessly introduce extension options during conversations with your clients. Mention your newfound skills or upcoming events in a casual yet intriguing manner. Allow your enthusiasm to pave the way, fostering curiosity and encouraging further inquiry.
Take advantage of your salon’s reception: If available, use your salon’s receptionist as a conduit for spreading the word about your extension services. Ensure that your booking process is well-understood by all, minimizing any potential confusion.
Use social media: In the digital age, social media stands as a potent tool. Craft compelling posts that not only showcase your extension work but also include a clear call to action. Direct potential clients to take the next step by booking an appointment or reaching out for more information.
Consultations play a pivotal role in the extension services journey, serving as both an opportunity for discovery and a crucial step towards closing the sale.
Begin with a well-defined process: Have your clients fill out a detailed application before the consultation. This preliminary step streamlines the session, allowing more focused discussions.
Over communicate: Consultations, whether conducted in-person or online, should span approximately 30 minutes to extract essential information and address client queries. Explain the intricacies of extensions and set realistic expectations, and determining the optimal formula based on length, texture, color, and quantity.
Create waivers: Having clients sign waivers helps establish clear policies and responsibilities, ensuring a mutually understood framework.
Navigating the complexities of extension services entails a structured business setup.
Use a booking system: Embrace software solutions like Vagaro, which allows customized services, automates approvals, and simplifies the booking process. Furthermore, electronic payment systems, such as Stripe, provide clients with seamless ways to make payments, enhancing convenience and transparency.
Facilitate client communication: Consider integrating tools like OpenPhone, which provide a dedicated business line and streamlined interaction. Additionally, a well-crafted website serves as a central hub for pertinent information, from home care tips to pricing and policies. The key takeaway is a harmonious amalgamation of tools and systems that pave the way for a smooth, hassle-free client journey.
Embarking on a successful hair extension venture demands a thoughtfully designed business structure of simplicity, consistency, and strategic automation.
Reflect on your process from start to finish, ensuring clarity for both clients and yourself.
Create clear processes: Streamline pricing lists using digital aids like the Reminders app, simplify communication through platforms like JotForm, and establish a captivating online presence through platforms like Squarespace.
Whether you’re a budding stylist or a seasoned professional, these strategies offer a roadmap to elevate your extension services to new heights.
Embark on your journey towards extension services excellence with a blend of passion, technology, and strategic finesse.
Our curated magazine delivered to your inbox quarterly. Sign up &